Robotic Harvesting LLC was inspired by the DARPA Grand Challenge, the prize competition for driverless cars. It seemed logical that if an unmanned car could navigate more than 100 miles of winding roads, then a robot arm could navigate a few inches to reach a fruit or vegetable. Of course, there are differences. The hardware and software needs to adapted for the task at hand. Perhaps most importantly, robotic harvesting has to be economical, not just technologically feasible.In 2007, Robotic Harvesting LLC was funded by the California Strawberry Commission to develop a robotic strawberry harvester. With the help of researchers with ties to UCLA, Caltech, and Cornell University, the firm was able to develop a highly intelligent, self-navigating robotic harvester capable of automatically picking strawberries.